This annual event was created by Childhood Cancer International (formerly ICCCPO) in 2001.
At the General Assembly in Luxembourg in the year 2001, Geoff Thaxter (UK) proposed to establish a special day at which childhood cancer issues would be in the focus of public attention. The launching date was chosen for 15th of February in 2002; and for this first time, the British Organization ‘Cancer Research UK’ (CRUK) offered valuable PR assistance which was distributed to all member groups.
A logo (matching the existing ICCCPO-logo) was developed for this event and many groups could report about significant media attention for the otherwise often very neglected topic: childhood cancer. Geoff Thaxter was elected to the board in 2001, became Vice Chair in 2003 and was Chair from 2007 until his very sudden death in 2008.