Gold September 2023

September is Childhood Cancer Awareness Month - our annual opportunity to create awareness of the impact of cancer in so many children and their families around the world.

With the development of economy and medical conditions in some areas survival rates of children with cancer keep on rising. However, this improvement is lagging in some less-developed countries. During September we also seek to highlight these inequities in the access to care and treatment.

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For this campaign we use the gold colour to honour children with cancer courageous struggle against the disease. Participating in this campaign is expressing solidarity, standing up and speaking out for and with children/adolescents with cancer, childhood cancer survivors and their families.

Objectives:

• Create and promote awareness of childhood cancer and the global inequities in access to treatment.  

• Promote golden colour/ribbon as childhood cancer symbol. 

• Engage current community.

There are many ways that you can get involved throughout September to show your commitment with our cause and to  inspire hope among children and adolescents with cancer and their families:

• 1. Public building lighting

  For the last several years, organizations around the world have built awareness of childhood cancer through the “Light It Up Gold!” campaign. Prominent buildings and monuments around the world have participated in this campaign. This year, we will continue with this tradition and will call upon all buildings, institutions, monument owners and authorities to program their exterior illumination systems to a gold pantone throughout the month of September. If no exterior lighting system is available, we encourage them to prominently display a gold ribbon in the front façade of buildings or offices.

• 2. Social media campaign

  We created a Gold September frame specifically for this campaign. We invite you to show your support towards Childhood Cancer awareness by sharing a photo on your social media with our new Gold September frame. We will create collages of pictures of all our members, to show that together we are stronger, and we can make a change.

  How to do it?

  STEP 1: On any web browser go to https://www.twibbonize.com/goldseptember23 

  STEP 2: Upload a photo from your phone or computer.

  STEP 3: Download the photo with the frame.

  STEP 4: Share the photo on any social media using the hashtags:

  #GoldSeptember

  #SupportChildrenWithCancer

  #ChildhoodCancerSIOP-CCI

• 3. Childhood Cancer in facts

  To educate our community, create awareness and debunk certain myths about childhood cancer, we will share global facts about the disease. We are looking to generate conversations about the challenges and inequities on a global level. Simple actions like resharing our posts or emails help us to raise awareness. Never underestimate the impact that just one person can have!

• 4. Other ways to engage

  To foster global momentum and a united voice, we encourage you to communicate widely about your local activities for Gold September. To promote and enhance the visibility of your activities on social media, you can include one or more of these suggested hashtags:

  #GoldSeptember

  #SupportKidsWithCancer

  #ChildhoodCancerSIOP-CCI

  Ideas for local activities – in addition to the ones presented above - can include but are not limited to:

  • Short videos featuring parents and/or healthcare professionals discussing the priorities for childhood cancer in their country or region.

  • Events/webinars with local stakeholders.

  • Features in local media outlets.