#GoldSeptember: Golden ribbons all across social media

During Gold September, our efforts are focused on raising awareness about issues that childhood cancer patients, their families, and survivors face around the world.

That’s why in 2022 we invited our community to show their commitment to our cause by inspiring and strengthening hope among our children through two concrete actions: a social media photo-frame campaign and a public building lighting campaign.

1. Social media photo-frame

With the goal of filling social media with golden ribbons during September, we created the #GoldSeptember photo-frame campaign for people to show their support towards childhood cancer awareness by sharing a branded picture on social media.

Users could easily get their pictures framed with a digital photo-frame design by CCI and share it in any online channel they like, Instagram, Twitter, Facebook, LinkedIn, etc. Everything could be done with a few clicks from any device.

The result? More than 250 framed pictures were shared during #GoldSeptember!

2. Public building lighting

As we have done in previous years, we continued with a new versión of the “Light It Up Gold!” campaign to call upon our community to advocate and honor children who are currently undergoing cancer treatment and their families.

Prominent buildings, national monuments, and significant natural sites around the world were invited to participate in this campaign by lighting them up in gold or by hanging huge gold ribbons in their facades.